Warner Bros U.
Campus Ambassador · On campusGrassroots marketing for some of the biggest titles in entertainment. Bringing blockbuster campaigns to campus through pop-ups, influencer partnerships, and word-of-mouth buzz designed specifically for the college demographic at the University of Texas at Austin.
I brought the receipts.
Barbie comes to campus.
Delta Gamma × Fons PR · #BarbieAtUTPartnered with the Delta Gamma sorority to design a custom, one-of-a-kind Barb-tastic celebration for the digital release of Barbie — transforming their house into a real-life Dreamhouse.
Worked alongside PR agency Fons PR to bring the vision to life with themed décor, curated food and drinks, and a custom photo-booth experience.
Drove social buzz by encouraging attendees to share their moments with #BarbieAtUT on Instagram and TikTok — generating more than 10,000 views across platforms.
Black Adam takes the city.
Lucky Lab Coffee · Longhorn GamingLaunched a limited-time special drink partnership with local coffee shop Lucky Lab — the “Super Shot in the Dark” — paired with in-store print advertising and on-site giveaways of exclusive Black Adam merch.
Collaborated with Longhorn Gaming, the premier gaming organization at UT Austin, to produce a Super Shot Valorant tournament — the winning team took home official Black Adam merch.
Activated on-campus buzz through tabling on UT Austin's high-traffic Speedway — a prize wheel, merch drops, and film awareness reaching an audience of 40,000+ daily passersby.
And the rest of the slate.
campaign recapsAcross two years I helped bring 15+ releases to campus. Two with full campaign recap decks. Scroll through each below.
Don't Worry Darling
1 / 5
Evil Dead Rise
1 / 5
More on the shelf
