SciPlay
Associate Brand Marketing Manager · Austin, TXTwo years telling the story of a mobile gaming company to the world — through organic social, global comms, culture campaigns, and the AI strategy quietly working behind all of it. The throughline of it all: making SciPlay magnetic to talent, and being the conduit between the people inside and the audience outside.
I brought the receipts.
100% organic. Every result below was earned on SciPlay's LinkedIn through content and community — zero paid social media.
Steering the story AI tells.
research → strategy → execution Ongoing initiativeAs LLMs become the front door to brand discovery, I help shape how SciPlay shows up inside them. The work is built on a simple insight: AI models reward recency, repetition, and relevance, so if you want them to pick up on your messaging, you have to say it consistently, everywhere.
Research
Using Built In, we pulled how SciPlay surfaces across ChatGPT, Perplexity, Gemini and other LLMs, combining them into an overall reputation score plus category scores like work-life balance, leadership, and growth & development.
Plan
With the baseline mapped, we set goals against the weak spots and built a content plan around what LLMs actually reward — recency, repetition, and relevancy — so the story we want told is the one that gets picked up.
Execute
Every piece ships SEO/GEO-optimized so scrubbers catch the right keywords and then get repurposed across platforms to build credibility and the odds of being cited.
A core tactic is a repurposing pipeline: one earned story is reshaped for every platform's audience. Here's a single example, start to finish.
Narratives Amplified on Every Platform
Career Growth & Development AI reputation score — up 6 points after publishing the story and repurposing it across LinkedIn & Instagram.
Welcome to the "Boss Level"
a leadership content seriesA content series putting faces to the names of SciPlay's Executive Leadership Team: how they got there, what they learned, and the lessons worth taking with you. The goal is talent attraction — turning leadership into a reason to want to work here, and giving an external audience a real look inside.
Celebrating the people who make us.
Culture-first social moments that celebrate the people who make SciPlay, spotlighting voices across the studio and its community. I led creative direction, copy, and the rollout across channels.
Women's History Month
1 / 8
Hispanic Heritage Month
1 / 6
AAPI Heritage Month
1 / 5
Putting SciPlayers center stage.
My job was to make the people inside SciPlay visible to the world outside it. That meant finding the stories worth telling, the voices worth amplifying, and the moments that turned employees into the face of the brand.
Keeping the spark alive.
SciPlay has been around for 27 years and I was tasked with making sure you could feel it. I concepted, shot, and edited a brand video capturing the personality and purpose behind the company.
More on the shelf
